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9 Sep 2024
A string of mountains runs across Bali, giant calderas and towering volcanoes, giving the island its rugged highland centre. As one ascends to these peaks, the altitude rises and temperatures drop, and just at a certain sweet spot up the mountains, Bali coffee trees find their home.
On the slopes that climb towards the Batur Caldera of Kintamani, one will find Desa Manikliyu, an agriculture village overgrowing with oranges. Deep within this maze of orchards is where Tanamera Indonesia harvests, selects and processes their specialty coffee beans from Bali.
“The quality of coffee is determined from the moment the cherry is harvested,” explains Tanamera’s Master Roaster and Director, John Lee. “That’s why we are involved in every step of the process, from crop to cup.” It is this philosophy that has John on the road for at least a third of the year, tasked to quality control all of Tanamera’s partner farms across Indonesia, from Aceh to Tanah Toraja to Papua.
Founded in 2013 by Indonesian businesswomen, Dini Aryani Criddle, the vision for starting Tanamera was to uplift the reputation of Indonesian coffee. She was dismayed by how low the quality of Indonesian-produced coffee was, despite being the world’s second biggest coffee exporter, and being blessed with all the right ingredients to grow a spectacular crop.
Meaning ‘red earth’, an homage to the country’s fertile soils, Tanamera’s mission is clear: to realise the true potential of Indonesian specialty coffee, and help each coffee producing region to develop its own identity to international recognition. This requires development at the very roots of the industry, on the farms and with the farmers, just as they do here in Bali.
“Our biggest challenge is changing the mindset of local Bali coffee farmers,” explains John. “There is still a mindset of quantity over quality.” This is of course an ingrained symptom of Indonesia’s mass commodity coffee industry, also culpable for Indonesia’s poor coffee reputation in the past. John works directly with the farmers, educating them on when to harvest, spotting ripeness, how to process and preserve, and significantly, fostering patience to secure a higher quality for a better price.
John explains that with commercial-grade coffee, cherries are often ripped off branch-by-branch, whilst specialty coffee requires careful selection and picking. In the beginning of their operations, many beans were rejected from partner farms in the area, requiring further education.
One of the earliest adopters was Wayan Nengah, the head of the farming cooperative in Manikliyu Village, where around 100 separate farms are found. He has worked with Tanamera for eight years now, managing the brand’s own processing site deep in these Kintamani valleys. This is where the high-grade arabica beans, once selected (i.e. approved) by Tanamera, go through a fully washed process. This involves floating, pulping, water, two-day fermentation, final washing in pure mountain spring waters before a series of drying.
The result is a rich and flavourful arabica coffee, known for its citrusy, chocolatey notes, with a hint of caramel. This unique profile is owing to the volcanic soil, and perhaps the orange groves interspersed between the coffee trees. These are the rich characteristics that regional beans bring, if cultivated well. Each region displaying their own unique notes: Aceh Gayo’s full-body and bitter characteristics, or Toraja’s spice, herbs and more floral attributes.
Tanamera is considered quite a boutique producer, with their Kintamani farms producing a yield of only 20-30 tons of beans a harvest – with only a single harvest time per year. This is the trade-off when being highly selective and producing specialty coffee.
Their efforts have not been in vain. The brand has earned over 51 international awards for their specialty Indonesian coffee, and have been instrumental in raising the profile and farmer capacity of individual regions. Tanamera’s Kintamani coffee beans score on average between 83 or 84, officially recognising it a ‘specialty coffee’, along with other regions covered by the brand.
With a store in Singapore, Tanamera reaches an international market of discerning drinkers. But an equal measure of success has been the mindset shift domestically, where Indonesian consumers are proud to drink, source and serve homegrown beans.
“Indonesia is in the ‘Third Wave’ of coffee, close to entering the ‘Fourth Wave’, I believe,” shares John, referring to the evolution of coffee culture and adoption in regions. The third wave is described as an embrace of artisan roasters defined by the ‘craft’, with consumers having a higher expectation of their served cup. The Fourth Wave, gets more technical, and sees in-house roasters as a common feature for cafés, as one might find in Japan.
Of course, ensuring the quality of coffee beans is just the first part of the process; the next is the art of roasting. Here in Bali, Tanamera does this in their outlet on Sunset Road, where visitors can taste their specialty coffee straight from source, as well as explore a full dining menu and other products by this homegrown brand.
Used by five-star resorts, restaurants, cafés across Indonesia, you can taste their Kintamani or other Indonesian specialty coffees at the Tanamera Sunset Road outlet, or head to their website to purchase and find out more.
Source :
2 Sep 2024
Motivated by a vision to elevate Indonesia’s coffee scene, Dini Criddle founded Tanamera Coffee in 2013. In this exclusive interview, she reveals the meticulous process and unwavering commitment to quality in offering exceptional specialty coffees that have earned the brand international acclaim, including its promising future in the international market.
Q: Can you tell us about the journey that led you to create Tanamera Coffee?
A: Growing up in Indonesia, coffee was always around me. But in Australia, I saw a thriving coffee scene, fuelled with high-quality beans. It felt like a missed opportunity for Indonesia, which was home to some of the world’s best plantations. I envisioned Tanamera Coffee as a symbol of the lava flowing from the volcanoes, enriching the red land – the name was derived from Indonesian word for land (tanah) and red (merah).
Q: Tanamera Coffee has garnered numerous international awards. Can you share some insights into how you built a brand that consistently delivers quality and stands out in a competitive market?
A: Our core values are passion and quality. So we start from the beginning, partnering with farmers, ensuring meticulous care for their crops, hand-picking only the ripest cherries and then processing them with daily oversight for weeks. Back at the roastery, we have experts that use cutting-edge tech to unlock each bean’s unique flavour profile. This consistency makes us constantly innovate to keep our award-winning coffee exciting.
Q: Your vision for Tanamera Coffee includes expanding internationally. What strategies have you employed to achieve this, and what obstacles have you encountered along the way?
A: The Indonesian archipelago offers a wide range of flavours, with notes of chocolate, caramel, citrus and many more – a fact that the international market is often unaware of. While maintaining our core brand values, we have to adapt our offerings to the local preferences of different markets. We have encountered obstacles such as navigating different regulatory environments, facing the high fixed cost of Singapore, and overcoming preconceived notions about Indonesian coffee.
Q: Could you elaborate on the importance of maintaining close relationships with coffee farmers and the impact your initiatives, such as the farm processing model, have had on their livelihoods?
A: It is vital; we see farmers not just as suppliers, but as valuable partners in our journey to bring out the best in Indonesia’s exceptional coffee. This shared vision of success is the driving force behind everything we do. Initiatives such as our on-farm processing model are a testament to this commitment. We provide capital, training, resources and facilities, helping to improve the health and wealth of the farmer community. By empowering farmers with the tools and knowledge they need, we ensure a sustainable future for both their livelihoods and the quality of our coffee.
Q: In what ways does Tanamera Coffee differentiate itself from other coffee chains, particularly in terms of sourcing, processing and roasting beans?
A: Unlike many chains that offer generic blends, we specialise in single-origin beans from various renowned regions of the archipelago, allowing coffee lovers to experience the unique flavour profiles of Sumatra, Bali, Java, Sulawesi and beyond. Tanamera Coffee is truly crop to cup; we are fully immersed in the day-to-day operations, and since winning the Champion International Roaster in Melbourne twice, we have focused on enhancing both the quality and quantity of specialty coffee. Additionally, our rapidly growing wholesale business supplies our specialty coffees to different industries, including hotels, restaurants and cafes.
Q: As a leader, how do you foster motivation and collaboration within your team, especially considering the demanding nature of the coffee business?
A: We do that through growth opportunities, open communication and a focus on work-life balance. Offering competitive benefits and celebrating wellbeing helps create a happy, healthy team. We encourage leaders to explore Indonesian coffee heritage, attend cupping sessions and understand our farmers’ dedication, fostering a shared purpose. Recognising individual achievements and collective efforts is also key to maintaining a motivated team.
Q: Looking ahead, what are your aspirations for Tanamera Coffee, both domestically and internationally, and how do you plan to achieve them?
A: We plan to expand our footprint across Southeast Asia, particularly in Indonesia, Singapore and Malaysia. We are also assessing other markets for potential expansion, though our immediate focus remains on strengthening our presence in these three countries. We will continue to launch new cafés in strategic locations, showcasing the diversity of Indonesian specialty coffee. For our wholesale business, we aim to grow in each country we operate and pursue export opportunities. Our journey is about sharing our passion for Indonesian specialty coffee, cup by cup.
5 Aug 2024
Tanamera Coffee’s journey began with Founder & CEO Dini Criddle’s dream to make Indonesia famous for its specialty coffee. Founded in 2013, Tanamera Coffee opened its first small café and roastery in Thamrin City Office Park, Jakarta. This café was unique, featuring a coffee roaster inside and a set up where baristas and roasters interacted directly with customers, explaining the intricacies of each coffee served. The mission has always been to bring out the very best that Indonesia has to offer. Like the red volcanic soil from which the name is derived, the archipelago boasts rich, fertile soils perfect for growing specialty coffee.
At the heart of Tanamera Coffee’s identity is an unwavering commitment to quality. The roastery meticulously sources its specialty coffee beans through direct collaboration with local farmers, ensuring the very best in specialty coffee. This approach promotes sustainable cultivation methods, providing for the health and financial wellbeing of the entire farming community. By fostering these direct relationships, Tanamera Coffee guarantees the finest beans while supporting the livelihoods of Indonesian farming communities.
Director and Master Roaster John Lee is at the forefront of these efforts, dedicating around four months each year to travel and source specialty-grade Arabica beans directly from farmers. These farmers often
operate small plots in remote, hard-to reach areas, but this meticulous sourcing process ensures that Tanamera Coffee obtains unique and distinctive flavours. The journey from crop to cup involves Tanamera Coffee being present at every step: planting, maintaining, cherry-picking, processing, roasting and brewing. This hands-on approach guarantees the highest quality and consistency for every batch of coffee.
Tanamera Coffee embraces Indonesia’s cultural diversity, spanning across an archipelago of 17,000 islands with a sevenhour flight from one side to the other. This vastness results in distinct coffees and cultural norms, reflected in Tanamera’s specialty single origins and blends. From the bold Sumatra Mandheling to the bright Java Preanger, each cup tells a unique story. Whether it’s a traditional pour-over or an espresso shot from a top-end Slayer machine, Tanamera delivers a sensory journey like no other.
Indonesian coffees are renowned for their wide variety of flavours, offering a rich and complex tasting experience. Tanamera’s coffees are no exception, showcasing fullbodied, intense, smooth, sweet and syrupy profiles. The tasting notes span chocolate, caramel, hazelnut, blackberry jam, tobacco, spicy, herbaceous and citrus flavours. This diverse range highlights the exciting and delicious potential of Indonesian coffee.
Tanamera Coffee’s dedication to quality and innovation has earned it international acclaim. Since its inception in 2013, Tanamera Coffee has participated in the Melbourne International Coffee Expo, winning the Champion International Roaster Award in 2015 and 2016, triumphing over 800 entries worldwide. To date, Tanamera’s coffee beans have won 51 awards. In 2018, the company began working closely with local farmers, providing education and improving coffee processing facilities. The following year, Tanamera Coffee shipped its first batch of Indonesian Arabica Specialty Green Beans to Moscow, Russia. In 2020, under the direction of Director and Singapore CEO, Ronald Liong, the first international outlet opened in Singapore. The growth continued in 2021 with new outlets, including a new headquarters and roastery in Seminyak, Bali. In 2022, Tanamera Coffee opened additional outlets in Singapore and the first outlet in Manado, Sulawesi. By 2023, Tanamera Coffee had become the official coffee partner for major events, continuing its expansion with new outlets in Surabaya, Singapore and Malaysia.
Beyond delivering exceptional coffee, Tanamera Coffee is deeply committed to environmental sustainability. The brand follows key principles of waste management: Reduce, Reuse and Recycle. By implementing eco-friendly practices throughout its supply chain, from ethical sourcing to responsible packaging, Tanamera Coffee minimises its ecological footprint. Tanamera also collaborates with skincare specialist Sensatia Botanicals to create a body scrub using used coffee grounds and offers 100 percent home-compostable, Nespresso-compatible coffee capsules.
Fair trade and sustainability are the core values of Tanamera Coffee. The company believes that high-quality coffee starts with the environment and the farmers who cultivate it. The brand works closely with farmers to provide fair deals and better prices while also offering education on international specialty coffee standards. This collaborative approach improves both the quality and quantity of coffee produced and enhances the financial well-being of the farmers. Furthermore, Tanamera Coffee constantly researches and implements new farming practices to increase efficiency and sustainability, ensuring the long-term viability of coffee production for future generations.
Beyond its commitment to farmers, Tanamera Coffee also focuses on the welfare and development of its growing team. From front-of-house staff to the roastery team, the company values good communication, welfare, and diversity. This inclusive approach fosters a positive work environment and contributes to the brand’s success.
Tanamera Coffee
16 Jul 2024
In the world of coffee, few countries boast a heritage as rich and storied as Indonesia’s, an archipelago home to 17,000 islands and diverse coffeegrowing regions. While being a major coffee producer, Indonesia is lesser known for its speciality coffee. Recognising this, Dini Aryani Criddle, founder and CEO of Tanamera Coffee, saw an opportunity to elevate Indonesian coffee to international fame. Tanamera Coffee was born as a testament to Criddle’s vision of showcasing Indonesia’s unique coffee flavours and traditions to the world.
The roast of the matter
It sources its speciality coffee beans directly from local growers, ensuring quality while supporting the livelihoods of Indonesian farming communities. Whether savoured in a traditional pour-over or as a rich espresso shot from a top-end Slayer machine, the brand’s exquisite blends and single-origin coffees transport coffee lovers to the lush hills and fertile valleys of Indonesia. From the bold, earthy Sumatra Mandheling to the bright, floral Java Preanger, each cup is a sensory journey through the country’s coffee landscape.
Sustainability at its core
Beyond its exceptional coffee, Tanamera Coffee is committed to environmental sustainability. Its eco-friendly ethos permeates every stage of its supply chain, from ethical sourcing to responsible packaging. This is evident in innovative products like 100% home-compostable, Nespresso-compatible coffee capsules, which provides a convenient and sustainable way to enjoy speciality coffee. The brand’s unique partnership with Indonesian skincare specialist Sensatia to create a body scrub using used coffee grounds not only reduces waste, but also highlights the potential for creative and sustainable solutions in the coffee industry. Tanamera Coffee has achieved international acclaim for its Indonesian speciality coffee, winning numerous awards. With a growing presence of nearly 40 outlets in Southeast Asia across Singapore, Indonesia and now Malaysia, the brand has delighted coffee lovers all over the world with its exquisite blends and authentic Indonesian flavours.
10 Jun 2024
Brewing Up Success at ICBS!
We are still excited about the incredible
International Coffee & Beverages Show
(ICBS) in Kuala Lumpur! It was inspiring to
connect with so many coffee enthusiasts
and industry friends. We look forward to
seeing Tanamera Coffee continue to
develop in Malaysia.
10 Jun 2024
Bring you the best quality coffee
We are happy to announce the opening of
our new outlet at Cengkareng Business City!
Open daily from 8am to 8pm
Cengkareng Business City lot 5, Tower PQR
Ground Floor Unit 03, Jl. Atang Sanjaya
No.21, Kota Tangerang, Banten – Indonesia
20 Sep 2023
Sensatia Botanicals, a leading natural skincare brand, and Tanamera Coffee, a sustainable specialty coffee company, are excited to announce the launch of our new Coffee Body Scrub.
The Coffee Body Scrub is made with upcycled specialty coffee grounds from the brewing process, which helps to reduce waste and conserve resources.
The Coffee Body Scrub also contains papaya and shea butter, which are both known for their skin smoothing and moisturizing properties. When topically applied the naturally exfoliating effects of the coffee grounds help remove dead skin, improving blood circulation and reducing the appearance of cellulite.
“We are excited to partner with Sensatia Botanicals to launch this innovative new product. We are committed to sustainability, and we are proud to partner with a company that shares our values”, said Dini Aryani Criddle, CEO of Tanamera Coffee.
The Coffee Body Scrub is available now at Sensatia Botanicals, Tanamera Coffee outlets, and Tokopedia.
Visit our nearest store to get
20 Sep 2023
After the success of its first seven branches in Singapore, Tanamera Coffee launched its eighth establishment at Marina Square. Situated in the bustling city center, Tanamera Coffee Capital Square strives to cater to the local community’s daily coffee cravings.
Tanamera Coffee has achieved a significant milestone by launching the Capital Square outlet, thereby increasing its total number of outlets in Southeast Asia to 29. These accomplishments drive us towards our aspiration of establishing Indonesia as a renowned hub for exceptional coffee.
We invite you to be part of our 8th outlet! You can also order your favorite coffee via your favorite food delivery app, Oddle or WhatsApp.
Tanamera Coffee Capital Square Singapore
Mon-Fri (8AM – 5PM)
23 Church St, #01-K1
Singapore 049481
+65 8332 0620
20 Sep 2023
Tanamera Coffee are excited to announce the opening of the newest Tanamera Coffee outlet in Singapore! The 9th outlet is located in the main lobby of myVillage Mall, Maju Avenue, a popular shopping and dining destination in the heart of the city.
Tanamera Coffee has been operating in Singapore since 2018 and currently has 9 outlets across the country, including Marina Square, Tanglin Mall, and CIMB Plaza. In addition to its signature coffees, Tanamera Coffee also serves a variety of Indonesian cuisine, including pastries and light meals, also offers both dine-in and takeaway options.
We are committed to serving the highest quality Indonesian specialty coffee, and we are excited to share this experience with our new customers in Singapore. We are grateful to everyone who has made this possible, and we look forward to serving you soon.
Please call by our soft opening to say hello and join the fun! We hope to see you there!
Tanamera Coffee MyVillage Singapore
Mon-Sun (11 AM – 5 PM)
Main lobby, myVillage Mall, 1 Maju Avenue 556679, Singapore
Contact: +65 8208 9338
20 Jun 2023
Following the great excitement of the previous six outlets in Singapore, Tanamera Coffee has opened its seventh location at Marina Square. The design closely resembles our outlet in Sunset Road, Bali, featuring red walls and floor. Located at the heart of the Marina Bay precinct, Tanamera Coffee Marina Square aims to fulfill the daily caffeine needs of people around the corner.
As many people know, Tanamera Coffee serves Indonesian Specialty Coffee sourced from the most renowned coffee-growing regions in Indonesia. We offer various kinds of single-origin, cold brew, espresso-based, and coffee-at-home experiences. To complement your coffee-sipping encounter, the Marina Square outlets also offer modern Indonesian cuisine, western favorites, including pasta, pastries, and cakes. With its kids’ menu, this place is great for families too!
With the opening of the Marina Square outlet, Tanamera Coffee has now opened a total of 28 outlets across Southeast Asia. These milestones bring us closer to our dream: making Indonesia famous for its specialty coffee.
Come and join the festivity at our new home!
Tanamera Coffee Marina Square Singapore
Mon-Sun (8AM – 8PM)
6 Raffles Boulevard, #02-154/192
Singapore 039594
Tel: 8238 9568
30 Mar 2023
This article was originally featured in The Peak Magazine (March 2017 issue). Written by Ranjit Jose.
Dini Criddle and her husband enjoy coffee and, having lived and travelled a lot through Australia, Asia Pacific and Europe could see a big difference in the quality of coffee to what was then being served in Indonesia. “This was the beginning of the third Wave of Coffee,” Dini says. “Small batch artisan coffee roasters inside cafes where the roaster aims for perfection from every batch of coffee roasted, it was very inspiring. I could see opportunities for this to work in Indonesia as the coffee tasted delicious, the roaster’s and baristas were very friendly, sharing all their knowledge yet Indonesia as one of the worlds largest coffee exporters was serving a lot of commodity level, bitter coffee that had the consumer adding spoons of sugar! ”
In late 2013, they opened a very small Tanamera Coffee Indonesia in Thamrin City Office Park, with a coffee roaster inside the café and started producing specialty grade Arabica coffee that is sourced solely from
Indonesia. The baristas and roasters integrated with the customers and explained all the intricacies of every coffee served. Dini notes that initially customers automatically went to add sugar and they explained that it wasn’t necessary as the coffee had a lot of natural sweetness and body. “We now get many thanks for this advice from our clients, especially females who are always weight conscious as they all now have coffee with no sugar added ” Dini notes.
Director John Lee sources specialty grade Arabica coffee beans directly from farmers from across Indonesia. He spends around four months per year on the road, tasting and checking the quality control and processing of beans from every coffee region. This is often from small lot farmers in hard to get to locations but has the benefit of providing Tanamera with unique and distinctive flavours that are enhanced through the careful and skillful roasting profiles developed for each bean type. They use Giesen Coffee Roasters in all of the roasting locations and have become Giesen distributors as well. “We see it as essential to have the best equipment and best staff so we can do justice to the best beans from across the whole Indonesian Archipelago,” she notes.
“I think what makes Tanamera unqiue is our passion for perfection using only Indonesian Coffee, our aim is to have Indonesia widely recognised internationally for producing specialty grade coffee. It’s a big task as it is currently such a small percentage of coffee produced in Indonesia, but we will continue to push as it will benefit lots of Indonesians from the farmers and farm workers right up the supply chain to the server in a café,” Dini notes.
The two most popular orders are Espresso and Filter for the V60 pour over that is very popular for the light roasted single origin beans.
Dini is optimistic about the rise of cafe culture here in Jakarta and in Indonesia at large.
“It’s great to see all the new entries to the market and hope that many of these stay progressive and commit to helping push the improvement of Indonesian Coffee from the farmers bean quality and availability through to knowledgeable and skillful baristas serving the every growing and more knowledgeable base of coffee lovers,” she says. ” The good ones will continue to innovate and start roasting (if not already) and this will ensure they have something unique to offer which in turn should help keep the customers happy and returning every day for their coffee fix. We are working with everyone who can help Indonesia become a nation of quality coffee lovers and producers.” she adds.
The Thamrin City location provides a barista training class where staff are trained on the history of coffee, how to make the different drinks on offer and to make latte art. Courses are given to the staff for 7 hour blocks two to three times a week.
Gerry Saputra is the Store manager at the company’s Pacific Place location and notes that customers there opt for a range of options from the flores and toraja beans to the malabar beans with the tropical fruit taste of the roast. “The key ingredients to a great cup of coffee are the barista and the bean” he says.
Coffee is no longer ‘just a beverage,’ and cafes are more than iust locations for a good cup of coffee. In addition to good food and a welcoming atmosphere, spaces such as Tanamera give us the option to ponder life – over a strong, serious brew.
30 Mar 2023
This article was originally featured in Southeast Asia Globe (October 2018 issue). Written by Janelle Retka.
In the Bahasa Indonesian language, tanah merah means “red earth”. To Dini Aryani Criddle, this phrase represents the lava that boils within the thousands of volcanos that dot her country. It also represents the rich soil of the Indonesian mountainsides, one of the most prominent sources of global coffee exports. But while Indonesia has long been known for the quantity of coffee beans it shipped overseas, quality has not always been its trademark. Five years ago, Dini struck out to change that with Tanamera Coffee. “We’re famous for commodity coffee, which is not bad, but I really want to make Indonesia famous for specialty coffee,” she said. “That’s why we want to improve Indonesian coffee to the international standard. Because the potential is there, and the soil and everything is there. People just don’t know.”
In 2013, Indonesia exported 534,000 tones of coffee around the world, making it one of the top ten coffee exporters worldwide. That same year, local consumption had an unexpected uptick. “Consumption is rising. A 15% increase will be the conservative estimate, and we may see a maximum increase of 30%,” one international dealer told Reuters at the time. This was the start of the third wave of coffee in Indonesia, a turning point in the local coffee industry that Tanamera is considered to have played a key role in.
Inspired by the robust gourmet coffee shop scene Dini had enjoyed during holidays in Australia – which sources a lot of its beans from Indonesia – Dini opened a quaint coffee shop in Jakarta’s Thamrin City in early 2013 with the financial backing of her husband. She had a small staff and a big vision of both changing the local perspective on coffee and expanding her brand abroad within five years.
“The aim was to develop a 100% Indonesian business using Indonesian coffee [of] the highest international standard,” she said. The idea was to be a local trendsetter – driving income for local coffee farmers and making gourmet coffee a part of Indonesians’ daily ritual. “The hope is for many other [local shops] to do the same… to bring benefit to the whole Indonesian coffee industry. Because [there are] a lot of farmers here – there are 2 million farmers – but most of them are very poor.
Initially, Tanamera’s sole shop sourced coffee cherries from local farmers through middlemen, and processed and roasted the beans in-house. The beans were sold to local hotels and enjoyed by customers as Americanos, lattes and cappuccinos. But Dini wanted customers and farmers to be linked in some way. So with every order, baristas would share the story of where the beans of the day came from and the flavours that make each single-origin variety – meaning coffee from a specific region – stand out. “We normally have two grinders. One is a blend and one is single origin,” she said. “When we first opened… most of [our customers] didn’t know cappuccinos, lattes or anything. A lot of them would drink their coffee with sugar.”
As customers became accustomed to the daily explanation of their coffee’s source, their palates became attuned and their understanding of coffee stretched beyond the basics of espresso styles to the flavour notes of a bean: was it chocolaty? Earthy? Spicy?
“Now, every time they order, [they ask], ‘What is the coffee today? Is it Solok?’ Solok meaning the area of [West] Sumatra. ‘Or Kerinci, somewhere in Jambi, or Toraja, or Bali?” she said, imitating voices of coffee customers.
One Tanamera customer came in with an extraordinary level of expertise on Indonesian coffee -right down to the hint of spice that the local soil gives the coffee beans. He’d worked as a coffee exporter to Korea for years. His name was John Lee.
One day, Dini asked him to evaluate a bean she was sending to an overseas competition. “He went through everything in detail: the resting, roasting, profile, etc… And I really liked it when he actually explained about the green bean itself. So the next day I hired him.”
With John leading the way, Tanamera started working directly with local farmers rather than sourcing through middlemen, teaching them how to amplify their yield and improve the quality of the beans they produce. Tanamera set out to find each farmer’s flavour profile.
This started with farmers coffee cherries, each of which cradles two “green beans” side by side inside their skin. John taught farmers to pick them from the coffee trees only when the cherry had fully matured to red from its initial green. John examined each batch of cherries bought from farmers, tossing any damaged cherries to purify the flavour of the beans that ended up in the roast. They would then be processed in house – washed, fermented, dried and rested – before being roasted and served as a Tanamera single origin or blend.
In 2015, Dini felt they had made enough progress to test the waters. They sent baristas to the Melbourne International Coffee Expo, where they took the title of Champion International Roaster in a blind taste test against hundreds of roasters from around the globe. In 2016, they stole the title again, and in the years since, they have won over 40 medals at various competitions.
Still in its infancy, Dini’s company had transformed the way its customers thought about coffee, and its beans had achieved international acclaim. Tanamera also had partnered with high-end Seattle coffee gear producer Slayer, becoming the exclusive distributor of its high-end espresso makers in Indonesia.
Tanamera’s brand continued to expand, with shops opening across Jakarta and Bali. By the end of 2018, there will be 15 shops, including its first international store in the centre of Singapore’s financial district, and a staff of some 300 Indonesians. An additional 15 stores are slated to open in 2019. And as Tanamera has expanded, other shops have also popped up across Indonesia, jumping on board the growing interest in coffee. But Dini said this isn’t competition – it’s the movement she hoped to create.
Dini intends to continue moving overseas, but she’s even more keen to hone the craft of local farmers to ensure the quality continues to increase back home. She said one of the biggest hurdles along the way was finding farmers worth investing in and building trust between them.
John has helped the roughly 15 farming communities with which they have built strong relationships and increasingly high-quality yields to continually perfect their practices. He’s now helping some farmers build the infrastructure they need to process their own cherries so they can sell the processed green beans at a higher price. A perfectionist at heart, he’s never quite satisfied with the current quality – but the growing value of the beans and recognition overseas should allay any concerns.
Still, Dini hopes to invest in farmers even more. She has plans to open a coffee school in the hills of Bali near a farming community they work with.
“We would like to build a school for coffee: for roasting, for coffee [growing]. Why? So the next generation does not just go to the city, but actually takes care of their village,” she said. “They’ve already welcomed us, so I would like to do more and more [to give back to the farmers].”
Looking back on her achievements so far, Dini laughs.
“Achieving international recognition with the back-to-back awards… and only using 100% Indonesian coffee – I mean, honestly, I almost can’t believe it. But for me, that’s the best experience.”
Despite her company’s quick rise to fame, there’s a long wav to go until Dini will be satisfied that she has brought home the fame she feels her country’s coffee deserves. Some might say her goals for the coffee brand have already been achieved in five short years, but it’s clear Dini has barely scraped the surface of tanamera.
24 Nov 2022
Tanamera Coffee is proudly launching the newest collection of Enamel Pin, designed attractively to match your stylish mode. Let’s take a look at each
“Bali Kintamani Signature”
The rich volcanic soil and it’s climate in the Kintamani Bali, as well as the agricultural practices that are deeply connected with the traditional irrigation system (Subak) and philosophy of Tri Hita Karana, creates high quality Indonesian green beans.
This particular variant of Kintamani coffee delivers a rich mouth-feel of sweet citrus and chocolate, with lingering aftertaste.
“The Red Cup”
From the crop in the farm to the cup in your hand, we present in every step of the process.
We take great pride in serving you our finest international award-winning specialty grade arabica coffees. Our passion for coffee, appreciation for the process, and devotion to the community – that’s what connects us!
“The TC Logo”
Tanamera was established with one goal: to introduce Indonesia’s specialty coffees to the world.
Like the red volcanic soil from which we derive our name, the archipelago has rich, fertile soils, perfect for growing specialty coffee.
“Drip Bag Coffee”
A great companion for traveling or when you are in the need of a quick caffeine fix, our coffee drip is a quick and easy way to enjoy Indonesia’s finest coffee without having to settle for less.
No need of sophisticated equipment, just a simple cup of hot water to enjoy the rich aroma and smooth taste of Tanamera Coffee.
“Cold Brew Concentrate”
Made by manual dripping, coffee grounds are brewed with water at room temperature for 24 hours, and ended with a double filtering process, thus creating a coffee taste that is rich in aroma and taste.
You can definitely enjoy this Cold Brew Concentrate anywhere and anytime!
“Kintamani Coffee Processing Area”
In 2018, Tanamera cooperated with Manikliyu Village in Kintamani, Bali to make the ‘Kintamani Coffee Processing Area’.
As well as improving coffee quality, our main focus is to improve our farmer groups financial wellbeing, while ensuring this is sustainable for future generations.
“Aceh Gayo”
Located on the western part of Indonesia, in Special Region of Aceh, was once the center of Indonesia’s cross-sea trade. Coffee has been part of the Special Region of Aceh since the 1900s.
It is grown and harvested at an altitude of 1400 MSL in the Gayo highlands. This particular variant of Gayo coffee gives off the taste of tropical fruits, green apple and caramel that lead to bright acidity.
Get the limited collection of our Enamel Pin!
Available through our e-commerce platforms and selected outlets.
24 Nov 2022
While many of us enjoy a cup of coffee every day, have you ever thought, what happened to our coffee waste?
Whether at homes or at stores, coffee waste turns out to be a significant concern among the coffee enthusiasts. Usually, the coffee ground leftovers are just wasted and these end up on the landfill.
As a part of the community and to promote sustainability, Tanamera Coffee proudly presents the new #TCSustainabilitySeries.
Collaborating with a ceramic studio, Manakala, Tanamera Coffee takes an initiative to utilize the coffee waste as the second line-up for this series.
Producing coffee grounds everyday, cups from it are crafted with attractive designs and colors that you will not guess it comes from waste. Sipping your coffee comes with the sense of environmentally friendly by using the cups made from the coffee waste.
Take a small step for taking care of our environment! Grab your very own Tanamera Coffee Environmentally Friendly Cups now!
Available at nearby outlets and online platforms.
24 Oct 2022
The invention of the coffee capsule has revolutionised coffee making. Today, coffee drinkers can enjoy the pungent aromas and rich flavours of world-class coffee easily and conveniently using automatic coffee machines.
While we still love opening up a coffee bag and brewing our favourite coffee, Tanamera Coffee at Home series is proud to present the XiaoMi Mijia S1301 Coffee Capsule Machine: a compact and beautiful coffee capsule machine that will allow you to prepare barista style coffee in the comfort of your home, office or anywhere.
With an all-white stylish design, this machine will seamlessly match any interior. The capsule bin and cup base tray are easy to dismantle, making it very easy to clean.
Light in weight yet with a large capacity water tank the machine, the XiaoMi Mijia S1301 Coffee Capsule Machine is compatible with all our Tanamera Coffee Capsules. From Toraja to Rasuna, you can brew all our coffees in a perfect Tanamera style.
Buy the XiaoMi Mijia S1301 Coffee Capsule Machine and get a whole month supply of Tanamera Coffee Capsules: 30 coffee pods for your 30-day caffeine need on us!
Available through our e-commerce platforms and selected outlets.
7 Sep 2022
Embodying the diverse flavours of Indonesian culture, Tanamera Coffee (Tanamera) has intricately curated a unique range of premium coffee products that perfectly encapsulate the vibrant personality of the Southeast Asian nation.
Tanamera’s journey began with a singular vision: to make Indonesia famous across the globe for its specialty coffee. From the moment this dream was sparked into life, the Tanamera mission has been to bring coffee consumers the very best that Indonesia has to offer.
Like the red volcanic soil from which Tanamera derives its name, Indonesia’s archipelago has rich, fertile soils, which provide the perfect breeding ground for growing such flavoursome and distinct coffee beans.
Working closely with farmers across the nation, Tanamera’s coffee is sourced with pride from Indonesia itself and nurtured with care all the way from crop to cup, with a focus on continually improving the health, wealth and wellbeing of the farmer community.
“We ensure that we remain present in every step of the process -from planting, maintaining, cherry picking, processing, roasting, and eventually to brewing,” opens Founder and CEO, DIni Criddle.
Unlike the competition faced from other Indonesian brands, Tanamera rigorously controls every element of the complex production.
“We believe that high-quaity coffee starts with two substantial factors: the environment it grows in and farmers that grow it,” she states.
Producing an envious variety of rich, long-lasting tastes, Indonesian coffees are renowned for being full-bodies, intense, complex, smooth, sweety, syrupy, and fruity, bursting with every flavours imaginable. With tasting of chocolate, caramel, hazelnut, blackberry jam, tobacco, spice, herbaceous and citrus, Tanamera takes a more radical, exciting and creative approach to more traditional standard coffee produce, in order to spice up the market and forge a unique niche in the crowded landscape.
Currently operational across Indonesia and Singapore, Tanamera has grand ambition to expand, starting in Malaysia later this year. However, Tanamera refuses to entertain the possibility of sacrificing quality over quantity. Building a stable reputation for premium products has been made achievable as a small family-owned business, a private entity which refuses compromise on the manufacturing of elite coffee produce.
“We’re building a brand for the long-term. We want to be known internationally for Indonesian specialty coffee and we are here to stay”
Dini Criddle, Founder and CEO, Tanamera Coffee
BUILDING A BRAND
As well as bringing out eye-catching new products every couple of months, such as liquid coffee sachets and a range of fresh milk, ready to drink cold brew coffees, single origin biodegradable coffee capsules and filter drip bag coffees, part of building an effective and robusts brand is through content production.
“We know now that people are looking for more engagement with their favourite brands, so we’ve created interactive content such as QR codes leading to videos on how to makes the perfect brew,” describes Criddle.
The Tanamera brand has proudly witnessed impressive endorsement from several famous faces and has a strong membership with the MyTanamera app, a loyalty reward programme.
Additionally, Tanamera has developed some strategically masterful partnerships with world-renowned brands such as the South Korean multinational automotive giant Hyundai, and Marriott Bonvoy Hotels. Moving forward, Hyundai will serve Tanamera coffee in their showroom across Indonesia.
Alongside their HoReCa partnerships, the company has also started to offer 15-minute coffee roasting masterclass within some of Indonesia’s busiest hotels.
Moving away from exclusively social media driven branding, Tanamera is offering a memorable experience instead, where visitors can create a personally tailored roast profile and select their choice of beans for roasting from across the Indonesian archipelago, which available to take home.
HOW TO BREW
The grinder you use, coffee you choose and yes, even water from your sink, can alter the taste in the cup. Every machine is different, so you’ll want to think of these parameters to get each coffee to taste just how you like it.
COLD BREW CREW
One of the crowning jewels in the sumptuous array of coffee varieties produced by Tanamera, is the highly popular cold brew coffee. A delicious concentrate of high quality coffee beans extracted into a liquid using the slow drip method, the result is a beverage rich in flavour wiith a mild acidity and pleasant finish. 20 times more concentrated than traditional hot brewed coffee, it must go through a fine tuned filtration process being slowly dripped over 24 hours. Variants within the product range include Espresso Blend, Aceh Gayo, Toraja Sapan and many more single origins.
“With just two tablespoons of our cold brew concentrate, you can easily make any coffee drink you desire, such as Americano, Latte, or a more unconventional route of endless possibilities. Ice cream, soda water or any other favourites can be added according to your choice,” explains Cridlle.
“We’re building a brand and product portfolio for the long term. We want to be known internationally for the Indonesian specialty coffee and we are here to stay.,” she concludes enthusiastically.
Writer: Ed Budds
25 Jul 2022
This fast-moving, modern world has really made our life a lot easier. But unfortunately, our modern day conveniences are often detrimental to the environment.
We need to start with small changes – such as in our daily routine, before we can have a huge positive impact on our environment.
In a mission of loving through taking care of our Mother Nature, Tanamera Coffee is collaborating with IbuBumi, a local brand rooted in the green movement, to create eco-friendly products for our daily needs. In this exclusive collaboration, we present 2 exclusive Tanamera Coffee x IbuBumi merchandise; Cooler Bag and Cutleries Set.
Using upcycled materials, we are launching these products in an effort to reduce food packaging and plastic waste.
Made using Burlap and black canvas with aluminium insulation, the Cooler Bag is excellent for keeping your food and drink hot or cold, making it a great substitute to replace plastic bags.
Our Cutleries Set is a reusable alternative to plastic takeaway cutleries, which can only be used once before becoming waste.
Let us all be responsible to our Mother Nature. Get the exclusive merchandise from Tanamera Coffee x IbuBumi and let it be your small step in taking care of our environment. Purchase through selected outlets and online platforms.
28 Mar 2022
There is always a story in a process that every individual goes through. Collaborating with one of the best local leather goods brands in Indonesia, Tanamera Coffee and Voyej brought the theme “The Journey Starts with Coffee” in launching the exclusive merchandise Tanamera Coffee X Voyej Leather Coaster.
Through this exclusive collaboration launching, Tanamera Coffee and Voyej would like to provide a new experience and be a reminder for Indonesian coffee fans to write stories from a cup of coffee they enjoy every day.
By using 100% Indonesian vegetable tanned leather as a product material, each leather coaster will produce different spots & colours based on the journey and coffee experience of each individual.
The harmonious vision of each brand, which is always committed to involving human resources in every process. And in this case, local craftsmen producing quality products from Indonesia, make 2 layers of leather and a circular cut on the top layer of this leather coaster even more special.
Start your coffee journey story with us and get the limited exclusive Tanamera Coffee and Voyej collaboration merchandise through online purchases or by visiting our available outlets.
23 Mar 2022
As we know, Bali is a place that is not only a destination but also a form of Indonesia’s rich cultural heritage. And with the opening of the Newest Tanamera Coffee flagship here, Sunset Road Bali, is the reason for us to have an exclusive collaboration with Bluesville, a fashion brand that also has a very strong “Indonesian” character.
Located in the heart of the Island of the Gods, Tanamera Coffee’s Sunset Road serves is our main inspiration for this collaboration. After exploring and iterating collaboration’s concepts, we’ve come up with 3 tote bag designs which ultimately depicting our shared vision.
With utilitarianism at the forefront of the Bluesville design philosophy, that’s why Tanamera Coffee and Bluesville decided that a tote bag would be a good match for many peoples. The graphics visualized in these collaboration products are inspired by the magic of Bali, and their culture and traditions while retaining signature patterns and graphic styles that can represent our identity and Bali as a whole.
We wanted to make the tote bag as a daily driver for people running their day-to-day activity and that’s why we chose a balanced material made from medium-weight twill fabric with traits towards durability yet still retains comfort and ease of use. A few details were added from Bluesville’s signature natural indigo dye camo fabric. While the natural indigo batik shows a return in the bag closures.
All-in-all we think that this tote bag is deriberately speaks of both of our vision and passion for high quality products in Indonesia.
Get exclusive merchandise for the Tote Bag City Pack 1.0 “Sunset Road” collaboration from Tanamera Coffee x Bluesville via online or visit some of our available outlets.
With utilitarianism at the forefront of the Bluesville design philosophy, that’s why Tanamera Coffee and Bluesville decided that a tote bag would be a good match for many peoples. The graphics visualized in these collaboration products are inspired by the magic of Bali, and their culture and traditions while retaining signature patterns and graphic styles that can represent our identity and Bali as a whole.
20 Dec 2021
Coffee, which has now become an important part that accompanies various routines of each individual in daily activities, became the beginning of the creation of a special collaboration idea between Tanamera Coffee and Philip Ponk.
Moreover, Tanamera Coffee and Philip Ponk try to tell and bring back stories that can remind everyone about where the cup of coffee that we often enjoy everyday comes from. many people do not realize that it is actually about the extraordinary process and the parties who play a major role and contribute greatly to every cup of coffee we drink, which are the coffee farmers themselves.
On this occasion, through the exclusive merchandise collaboration medium, Tanamera Coffee and Philip Ponk would like to give the greatest appreciation to Indonesian coffee farmers. In this collaborative T-Shirt design, you can find the figure of Pak Wayan, whom we made as a representative of the millions of coffee farmers who have given such great dedication in raising and producing quality Indonesian coffee so that they can compete and are also appreciated at the international level.
In addition, on the other side of the T-Shirt design, we tried to raise the theme of Play With Ponka. where Ponka who is a fictional figure created by Philip Ponk is inviting us to know more about the processes behind the final result of coffee beans, one of which is the harvesting process.
In the end, Tanamera Coffee and Philip Ponk hope that after this we can always remember the great role and contribution of farmers in every cup of coffee we enjoy, because now is the time for us to appreciate them more than ever.
Get exclusive Play With Ponka collaboration merchandise from Tanamera Coffee X Philip Ponk via the button below or visit some of our available outlets.
19 Nov 2021
Tanamera Coffee was proud to be at the Rasa Kuliner event by Marriott Bonvoy on 28-31 October 2021, at Central Park Mall Jakarta. This culinary festival, filled with the best restaurants and bars from Marriott Bonvoy, was attended by visitors and foodies who also tasted the delicious dishes offered by culinary experts from the group.
As the only coffee brand participating in this event, Tanamera Coffee continues to carry our main vision of showcasing the best of Indonesian coffee. At this event, visitors had the opportunity to taste some freshly brewed coffee, complimentary from Tanamera Coffee. In addition, various coffee products were made available, including our Coffee Beans, Coffee Drip, Coffee Capsules and Coffee Tubruk. These were sought after by Indonesian coffee lovers.
The warm interaction between event visitors and us – the Tanamera Coffee team also brightened up and made the Rasa Kuliner event even more memorable. Starting from those who were curious and stopped by to enjoy Tanamera products, to those who became MyTanamera members, the laughter and chatter about Indonesian Coffee enlivened our 4 days at Rasa Kuliner. Many thanks to Marriott Bonvoy and all visitors for their warm welcome and enthusiasm for Tanamera Coffee’s participation in the Rasa Kuliner event. See you again at the next event!
Visit the shopping page and enjoy the full range of products from Tanamera Coffee by clicking the button below.
10 Aug 2021
The wait is over, one of your favorite single origin beans is back!
Coffee beans in the highlands of North Malabar (West Java) have been growing there since the 17th century. Geographically, the Mount Malabar area in Pangalengan, Bandung has an altitude of 1400 – 1800M above sea level, air temperature 15-21C, rainfall 2000MM / year. The combination of the mountain’s position and the climate makes it the ideal home to high-quality Arabica beans.
The process of our Malabar coffee itself has enhanced Tanamera Coffee’s value ‘From Crop to Cup’. We are concerned with the improvement of life and welfare of coffee farmers through better coffee. We are always seeking new and improved ways to differentiate ourselves, moderate our coffee’s flavor profiles, and offer exciting and interesting flavors to roasters and all coffee enthusiasts.
A few trials and ingenuity can go a long way without having to reinvent the wheel, which is why we’re interested in the increasing popularity of anaerobic-environment fermentation. We hear your call of this favorite Malabar coffee and we’re committing to broaden some principles related to the natural activity in every existing process—in fact, anaerobic-natural fermentation has been practiced for a long time in some places.
So what is the dissimilarity in this anaerobic-natural fermentation? The stainless steel containers that are tightly closed in which the coffee cherries are fermented are reducing oxygen at zero level from the beginning and during the process, while also releasing the carbon dioxide that has been built during the fermentation process. Strengthened by the water and organic microorganisms activity, this process could help separate the cherries skin from the coffee beans.
This particular variant of Malabar coffee includes flavours of tropical fruits, chocolate and tea that is escalated by our anaerobic natural process into one-of-a-kind goodness that will definitely punctuate your mornings. Now you can taste the new Tanamera Coffee Malabar Beans with notes of Cacao Nibs, Banana Bread, Apple Juice, Honey, Black Tea Finish, and Delicate Mouth Feel.
Enjoy your fresh brewed Malabar coffee at Plaza Indonesia, One Pacific Place, Ahmad Dahlan, SDC Serpong and Foodhall (Grand Indonesia).
And grab your beans now before it’s too late! As we only have limited stock for you.
18 May 2021
There’s nothing like a piping hot cup of coffee. It’s one of the world’s most popular drinks, yet Dini Aryani Criddle found a gap in the market. “I could see there was a disconnect between the quality farmers in Indonesia were producing, and where the customer demand was heading,” she recalls.
After living in Australia, a country known for serving some of the best coffee globally, Dini was inspired to transform Indonesia’s coffee industry. “Indonesia had a big coffee industry that mainly focused on commodity coffee,” she says.
“There were minimal premium and specialty grade arabica coffees. I wanted to give coffee lovers a great cup of Indonesian coffee.” It’s safe to say she’s achieved her goal: since starting Tanamera Coffee in 2013, the brand has won 51 international coffee awards, including the Champion International Roaster award at the Melbourne International Coffee Expo in 2015 and 2016.
“I am proud of building a business that only uses 100% Indonesian coffee beans and has won numerous awards,” Dini beams. “This makes all of us at Tanamera Coffee very happy and confident that Indonesian coffee can compete with coffee from other countries. We are looking forward to growing and improving our business locally and internationally.”
Dini envisaged Tanamera Coffee would be international from the get-go since international customers liked higher-quality beans and had more knowledge of where their coffee came from and how it was processed and roasted.
“We are aiming to be in five-plus countries over the next five years,” she says. Ronald Liong, Director of Tanamera Coffee, and the driver behind opening Tanamera Coffee’s first overseas store in Singapore in October 2020, has signed for three more locations that should be open by mid-2021, with plans to expand into two more countries when international borders open.
“One of the three new sites in Singapore will be a roastery,” Ronald explains. “We found that people in Singapore want the freshest beans they can get. We tend to do a lighter roast than other coffee chains, so whenever we open up our outlets, we have to think about how long it will take between roasting and drinking the coffee before it starts to degrade. We want to make sure that we give the best possible experience for people tasting our coffee.”
"We push ourselves quite hard because this market is competitive."
The company also aims to keep growing its base in Indonesia, and continually develops coffee farms with processing dedicated fully to Tanamera Coffee. “We’ve developed a proven model for processing coffee on or close to the farm that significantly improves the coffee quality and works as a solid business case,” Dini says.
“Our goal is to produce 100 of these over the coming years with each providing more than 30 tonnes per year of specialty grade coffee and share our knowledge and expertise in the hope that many others do the same. This would significantly help to increase the wealth and wellbeing of our farmers while providing internationally competitive coffee that’s delicious.”
The farm processing model that Tanamera has implemented costs around US$150,000 over two years, with the farmer earning back their investment from each harvest.
“After two years, they have a sustainable, improved income for their families, workers and suppliers,” Dini says. “From the buyer side, the coffee quality is high, consistent and better matched to international pricing for similar grades of coffee.
“We need to work together with farmers; investing time, capital and sharing our knowledge and expertise to support the farmers with facilities to help make their work more efficient and consistent.”
“Coffee is reviewed by its bean quality, including having no insect bites, no sour beans, no black beans and no fungus damage or debris,” Dini explains. “If it scores above 80 points, it becomes a specialty coffee. My goal was and still is to serve customers specialty grade Indonesian coffee across the globe.”
The result is unique, full-bodied and complex flavours with lingering tastes. “There are tasting notes of chocolate, caramel, hazelnut, blackberry jam, tobacco, spicy and citrus,” Dini describes. “The taste varies so much across the country. Tanamera offers coffees from across the whole archipelago, served as both espresso and filter-based coffees.
“In Indonesia, most crops are harvested once per year, with the quality arabicas at higher altitudes. The higher the coffee tree is, the slower it is for the fruit to mature. What it means is that they’re getting more minerals and elements going into the coffee cherry.” The coffee business is a nonstop operation, which requires communication, perseverance and patience to run successfully.
“We push ourselves quite hard because this market is competitive,” Dini admits. “We’re always stretching ourselves to do better. The key to keeping everyone motivated is regular discussion without being too emotional about the results. Our coffee outlets are open seven days a week because that’s what our customers want. We’ve implemented a 24/7 warehouse and delivery operation, and a night shift for our online operations too.”
This article was originally featured in The CEO Magazine Asia May 2021 issue. For the published version, please click here.
9 Apr 2021
Our limited single origin coffee is back!
This harvest originates from Lubuk Gadang, West Solok. The fertile grounds and highlands are the right area to grow high quality coffee beans, at an altitude of 1600 – 1900 MSL. Solok coffee from West Solok is also known as Solok Minang Coffee. Interestingly, it is produced organically by using natural fertilisers without pesticides which results in higher value.
This limited single origin coffee is processed using carbonic maceration natural method. During the Carbonic Maceration process, the cherries are fermented as a whole to break the cell walls of the fruit flesh from the inside and out. This process brings out all the flavours from the flesh into the beans, resulting in more soft and complex taste. Try the smooth acidity, high sweetness and silky body with tasting notes of apple juice, tamarind and almond choco.
Grab yours now before it’s too late! As we only have limited stock for you.
Get a cup of fresh brewed Solok coffee at Plaza Indonesia, One Pacific Place, Ahmad Dahlan, SDC Serpong and Foodhall (Grand Indonesia).
7 Apr 2021
Tanamera Coffee, the Indonesian International Award Winning Coffee Roastery & Café expands to have its very first overseas outlet in the busy and prestigious Central Business District area of Singapore.
Indonesian coffees are famous for producing a wide variety of flavourful long lasting tastes and renowned for being; full bodied, intense, complex, smooth, sweet, syrupy, fruity. With tasting notes of chocolate, caramel, hazelnut, blackberry jam, tobacco, spicy, herbaceous and citrus! This is just a snap shot of how exciting, delicious and different the experience at Tanamera Coffee will be.
Privileged to be part of the recent Change Alley Mall (CAM) renovation, whose history dates back as far as 1822 and has endured the testament of time, the building has now earned the Green Mark Platinum standard for environmental sustainability, water use, materials selected and positive, healthy practices. With the charm of a French shopping arcade with ornate arches, columns and elegant shop-fronts the Tanamera Coffee outlet is easily accessible, as the mall is directly connected to the Raffles Place MRT Station.
Whilst Tanamera Coffee shall keep the daily workforce fully caffeinated with espresso, filter and their famous ‘Cold Brew Crew’ of bottled coffee choices, they shall also be providing an exciting range of Indonesian meals. Among them are Tahu Telur, Bakwan Jagung, Nasi Goreng, Bubur Ayam Jakarta, and the crowd pleasing Rendang for dine in or take away. Tanamera Coffee also provides online delivery and take-aways.
“With the current environment globally it’s a strange time to be opening our first overseas café, nonetheless, there has been a strong demand from both Singaporeans and Indonesians based in Singapore for Tanamera Coffee to bring our coffee quality here. So, we have pressed on to meet this demand and are very excited to meet many new friends and customers. This cafe marks our 20th outlet and we are already scouting for the 2nd Singapore outlet”. Says, Ronald Liong, Director, Tanamera Coffee.
The outlet has implemented the appropriate safety measures with maximum 5 guests per table and 1 metre physical distancing. Hand-sanitisers are provided, all of the baristas and team are wearing masks, and the outlet is disinfected every day.
10 Jan 2021
Tanamera Coffee Indonesia will make the first export of premium coffee from Indonesia to Russia on December 4, 2019. This delivery is a follow-up to the Indonesian Coffee Festival in Russia held by the Indonesian Embassy in Moscow on October 11, 2019. The export of premium Indonesian coffee is worth 2 billion Rupiah or the equivalent of 19.2 tons. In accordance with the MoU of Tanamera Coffee Indonesia with business partners in Russia, the plan is that this shipment will be followed by further coffee exports to the country.
The potential of Indonesian coffee for the Russian market is huge. In 2018, Indonesia became the 11th largest coffee exporter in the world, namely 3,628 tons with transactions worth USD 9.1 million. Meanwhile, the total imports of Russian coffee reached 196 thousand tons or valued at USD 592.9 million. The first position of Russia's largest coffee importer is Vietnam (96 thousand tons), followed by Brazil (34 thousand tons), Italy (14 thousand tons), India (6 thousand tons) and Germany (6 thousand tons).
The premium coffee beans of Tanamera Coffee Indonesia that will be exported to Russia are:
To date, Tanamera Coffee Indonesia have won 51 medals at the Melbourne International Coffee Exhibition. Tanamera Coffee Indonesia strongly believes in and is proud of the quality of Indonesian coffee and will continue to serve high quality Indonesian coffee beans, as well as ensure the improvement of the welfare of coffee producers and farmers in Indonesia along with the development of the industry.